# That One Couple

> A two-person San Diego studio. Brand, web and product, designed and built by the two people you actually talk to.

## Overview
- **Studio Name**: That One Couple (that one couple)
- **Tagline**: brand, web and product
- **Founders & Partners**: Jessica Cruz-Abalos (Brand & Design) and Nelson Abalos Jr. (Web & Development)
- **Experience**: 35 combined years in graphic design, web design, and software development.
- **Location**: 979 Woodland Parkway, 101 94, San Marcos, CA 92069, US (Serving clients worldwide across Pacific Time)
- **Email**: hello@thatonecouple.com
- **Phone**: (619) 953-4361
- **Primary Website**: https://www.thatonecouple.com
- **Availability**: booking November · 2 project slots
- **Recognition**: 2026 Muse Creative Awards Gold Winner, 80+ projects shipped since 2016, mobile apps live on iOS App Store & Google Play.
- **Audience**: Women- and minority-owned businesses, tech creative professionals, founders, and marketing teams who value direct senior collaboration without agency overhead or junior handoffs.

## Core Services & Capabilities
- [Brand identity](https://www.thatonecouple.com/services): Naming, marks, type and colour, and a guideline document your team can actually follow.
- [Web development](https://www.thatonecouple.com/services): Design and build in one pass, handed over with a CMS you own and training to run it.
- [SEO & AEO](https://www.thatonecouple.com/services): Getting found by search engines and by the answer engines people now ask instead. Technical audits, structured data, and content built to be cited.
- [iOS & Android](https://www.thatonecouple.com/services): Product design through store launch. We have shipped on both stores, under our own name.

## Primary Site Navigation
- [Home](https://www.thatonecouple.com/): Studio introduction, client roster, featured work, 4-step process, and founder story.
- [Work / Portfolio](https://www.thatonecouple.com/work): Complete case studies across brand identity, Webflow development, Next.js web applications, and mobile apps.
- [Services & Pricing](https://www.thatonecouple.com/services): Detailed services breakdown, transparent pricing, scope, and FAQs.
- [About Us](https://www.thatonecouple.com/about): Background on Jess & Nelson, studio values, design philosophy, credentials, and receipts.
- [Podcast](https://www.thatonecouple.com/podcast): "That One Couple" podcast on design, visual development, business, and parenting.
- [Notes & Articles](https://www.thatonecouple.com/notes): Studio articles and guides on design systems, pricing, Webflow, and modern development.
- [Partner / Referral One-Pager](https://www.thatonecouple.com/partner): Referral-forward standalone one-pager summarizing studio capabilities, credentials, products, and partnership fit.
- [Contact](https://www.thatonecouple.com/contact): Project inquiry form with guaranteed 1-business-day personal response from Jess & Nelson.

## Selected Case Studies & Portfolio
- [Sabrina Jeffries](https://www.thatonecouple.com/work/sabrina-jeffries): [Visual Branding, Web Design, Web Development] Live site: https://www.sabrinajeffries.com/
- [Invisible Technologies](https://www.thatonecouple.com/work/invisible-technologies): [Web Development] Industry: AI-Powered Business Process Automation. Live site: https://www.invisible.co/
- [The Experience Fitness](https://www.thatonecouple.com/work/the-experience-fitness): [Web Design, Web Development] Industry: Fitness & Wellness. Live site: https://theexperiencefitness.com/
- [Close CRM](https://www.thatonecouple.com/work/close-crm): [Print & Digital Design, Web Design, Web Development] Industry: SaaS - Sales & CRM Software. Live site: https://close.com
- [NovaUp](https://www.thatonecouple.com/work/novaup): [Print & Digital Design, Mobile app, Visual Branding] Industry: Mental Health & Wellness App. Live site: https://novaup.app
- [Fab Fempreneurs](https://www.thatonecouple.com/work/fab-fempreneurs): [Web Design, Web Development, Visual Branding] Live site: https://www.fabfempreneurs.com/
- [Wylie Architecture](https://www.thatonecouple.com/work/wylie-architecture): [Web Design, Web Development] Live site: https://www.wyliearchitecture.com/
- [Salty Bitches](https://www.thatonecouple.com/work/salty-bitches): [Visual Branding, Print & Digital Design] 
- [United Lutheran Seminary](https://www.thatonecouple.com/work/united-lutheran-seminary): [Web Development] Live site: https://www.unitedlutheranseminary.edu/
- [Majestic Pools](https://www.thatonecouple.com/work/majestic-pools): [Web Design, Web Development] Live site: https://www.majesticpools.net/
- [TIDAL PAGES](https://www.thatonecouple.com/work/tidal-pages): [Visual Branding, Print & Digital Design] 
- [The VIBE Movement](https://www.thatonecouple.com/work/the-vibe-movement): [Visual Branding, Print & Digital Design, Web Design, Web Development] Live site: https://www.vibemovement.com/
- [Susan Stroman](https://www.thatonecouple.com/work/susan-stroman): [Web Development] Live site: https://www.susanstroman.com
- [The untold story of Banjo Morton](https://www.thatonecouple.com/work/the-untold-story-of-banjo-morton): [Web Development] Live site: https://www.banjomorton.com.au/
- [Bold Penguin](https://www.thatonecouple.com/work/bold-penguin): [Web Development] Live site: https://www.boldpenguin.com/
- [Four Seasons Tree Care](https://www.thatonecouple.com/work/four-seasons-tree-care): [Web Development] Industry: Tree Care & Landscaping Services. Live site: https://www.fstci.com/

## Studio Notes & Insights
- [Figma Weave Brings AI to Graphic Design—Give It a Job, Not the Keys](https://www.thatonecouple.com/notes/figma-weave-brings-ai-to-graphic-design-give-it-a-job-not-the-keys): (Design) Figma Weave, the platform formerly known as Weavy, is putting generative media tools beside Figma frames. Here’s what that means for graphic design, San Diego branding, and web design—without handing the brand guidelines to a robot.
- [CorelDRAW's new Text-to-Vector AI is changing graphic design (gently)](https://www.thatonecouple.com/notes/coreldraws-new-text-to-vector-ai-is-changing-graphic-design-gently): (Design) CorelDRAW's September 15 update adds Text-to-Vector AI for editable vector artwork—a useful development for graphic design teams, brand builders, and anyone doing web design with a suspicious number of SVGs.
- [AI Gets You 80% There. The Last 20% Is the Job.](https://www.thatonecouple.com/notes/ai-gets-you-80-there-the-last-20-percent-is-the-job): (Design) AI is excellent at getting a creative idea off the ground—and equally excellent at pretending the landing gear is optional. The real value is in the last 20%: the judgment, craft, and stubborn little fixes that turn a generic first pass into work worth keeping.
- [Redesigning That One Couple with Agentic Site Building](https://www.thatonecouple.com/notes/how-we-redesigned-that-one-couple-with-agentic-site-building): (Web Development) After putting off our redesign for ages, Nelson used Claude Code and Fimo AI to migrate That One Couple from Webflow to Next.js in under a week.
- [Look mom, we won an award!](https://www.thatonecouple.com/notes/look-mom-we-won-an-award): (Design) We won a Muse Gold Award for redesigning Sabrina Jeffries' website—and yes, our moms are very proud.
- [The Refresh: Your Website Should Keep Up With Your Growth](https://www.thatonecouple.com/notes/your-website-should-keep-up-with-your-growth): (Design) Looking at your site shouldn't feel like an old yearbook photo. Five clear signs your brand has outgrown its starter site and is ready for a refresh.
- [Stop Faking It](https://www.thatonecouple.com/notes/stop-faking-it): (Tips and Tricks) Stop using fake AI images and stock photos on your website.
- [Client Spotlight: AI Natives Conf](https://www.thatonecouple.com/notes/client-spotlight-ai-natives-conf): (Web Development) The V7 Labs team needed to launch their conference website within a very tight deadline in order to gain as many registrants as possible.
- [Cooking and design are kind of the same](https://www.thatonecouple.com/notes/cooking-and-design-are-kind-of-the-same): (Design) When it comes to designing and building websites with clients, it's kind of like cooking food.
- [The meaning behind Stumbling Forward](https://www.thatonecouple.com/notes/the-meaning-behind-our-blog-stumbling-forward): (In Real Life) Remember LiveJournal, Xanga, and MySpace? A look back at the early blogging days and the meaning behind our studio blog, Stumbling Forward.
- [The creative process isn’t linear](https://www.thatonecouple.com/notes/the-creative-process-isnt-linear): (Tips and Tricks) In an ideal situation, the creative process would be a straight arrow from Point A to Point B, but that is never the case.
- [My guilt for taking time off started in middle school](https://www.thatonecouple.com/notes/my-guilt-for-taking-time-off-started-in-middle-school): (In Real Life) Being sick while working and caring for a toddler is exhausting. How growing up in a hardworking family shaped my complicated relationship with rest.
- [Show your work](https://www.thatonecouple.com/notes/show-your-work): (In Real Life) As creatives, we have the unique advantage of showing our work in public. Why putting your process out there builds trust, authority, and opportunities.
- [We are committed to playing](https://www.thatonecouple.com/notes/we-are-committed-to-playing): (Design) As a way to practice our intention this year, here’s a time lapse of one of my personal projects.
- [Hey 2024. It’s nice to meet you.](https://www.thatonecouple.com/notes/hey-2024-its-nice-to-meet-you): (In Real Life) Whether you returned to work last week or this week, we feel you. It has been a slow roll getting back into the swing of things.
- [Three Months: Reflecting & Learning](https://www.thatonecouple.com/notes/three-months-reflecting-and-learning): (In Real Life) Hard to believe it's December! The past three months running That One Couple brought exhilarating highs, challenging lows, and invaluable life lessons.
- [Client Spotlight: Fab Fempreneurs](https://www.thatonecouple.com/notes/client-spotlight-fab-fempreneurs): (Design) Last week Fab Fempreneurs announced their new rebrand and website.
- [Employee of the Week: Jess](https://www.thatonecouple.com/notes/employee-of-the-week-jess): (In Real Life) Out of the two team members of That One Couple, we're celebrating Jess as Employee of the Week for her creativity and attention to detail.
- [We saw a problem and created a solution.](https://www.thatonecouple.com/notes/we-saw-a-problem-and-created-a-solution): (Web Development) See how Nelson took a website with complex information and redesigned it in Webflow
- [PODCAST: 2023 Webflow Conf recap](https://www.thatonecouple.com/notes/podcast-2023-webflow-conf-recap): (Web Development) Usually, once Nelson lands back home from a Webflow event, Jess usually bombards him with questions to learn about everything he's experienced.
- [The Story Behind That One Couple's Brand](https://www.thatonecouple.com/notes/the-beginning-of-that-one-couples-brand): (Design) When Jess started concepting our brand, she wanted it to represent who we are: creatives who take their work seriously, but not themselves.
- [I love you, but stop centering everything](https://www.thatonecouple.com/notes/i-love-you-but-stop-centering-everything): (Tips and Tricks) Centered text is overused and doesn’t help anyone — the author or the reader.
- [Sucking at Something New is Scary](https://www.thatonecouple.com/notes/sucking-at-something-new-is-scary): (In Real Life) As a visual creative, writing hasn't always come naturally. Why learning a new skill is terrifying, and why doing it anyway matters for growth.

## How We Work
1. **Plain Answers**: Fixed scope, written flat-rate price, honest timeline.
2. **Senior Execution**: Jessica Cruz-Abalos and Nelson Abalos Jr. design and build every aspect of your project directly. No account managers or junior delegates.
3. **Long-Term Partnership**: Launch is the midpoint. Ongoing maintenance, growth, AEO/SEO, and evolution.

## Contact & Inquiries
- **Start a Project**: [https://www.thatonecouple.com/contact](https://www.thatonecouple.com/contact)
- **Direct Email**: hello@thatonecouple.com
- **Direct Phone**: (619) 953-4361